Social Media 101: 80% of your content should attract and keep your audience engaged. Be useful! Stop selling to them! When people feel appreciated, they stick around. And Thank You by the way :)
E is for ENTERTAIN
Samples of posts to entertain your audience:
Industry News,
Inspiration Quotes,
Events,
Influencer Posts in your Field,
Shout Outs,
Community News,
Videos / Flipagram,
Jokes
E is for ENGAGE
Samples of posts to engage your audience:
Fill-in-the-blank,
Caption this image,
What word comes to mind,
Finish this statement,
Ask people to share,
Where’s Waldo,
Pick A or B,
Contests.
E is for EDUCATE
Samples of posts to educate your audience:
Blog posts,
Tips,
Guide/whitepaper,
News,
Instructional Video,
Top 10 or lists,
Something special you know,
Something related specifically to your field.
And then for the other 20%, fill your boots. Feel free to sell and promote your business! Ideas of what to post for the 20%:
Your Work
Selfies
Personal
Sales
Videos of you working
Behind the scenes
Your faves
Testimonials
And once you've figured out WHAT to post, be social. Say Hi! Start a conversation. See how they are doing! Say thanks. You never know what can come out of a new conversation.
